Market Research
Blockchain Startup Market Research Sprint
A research workflow that turned competitor insights into clearer fundraising, tokenomics, and growth decisions.
Problem
A research workflow that turned competitor insights into clearer fundraising, tokenomics, and growth decisions.
Solution
Built with Market Research, Competitor Analysis, Business Development to keep the workflow practical and maintainable.
Impact
Researched 10+ blockchain startups
The challenge
Early-stage blockchain projects often have ambitious ideas but limited clarity about their market position, competitors, user expectations, and practical routes to growth.
My role
As a Market Research Analyst at Hinox, I conducted competitor and market analysis for blockchain startups supported by the incubator and launchpad ecosystem.
Approach
- Mapped competitors, differentiators, audience signals, and market opportunities.
- Summarized findings into practical inputs for fundraising decks and tokenomics discussions.
- Supported project onboarding into the Hinox ecosystem.
- Collaborated with marketing and business development teams to identify possible growth paths.
Outcome
The research supported 10+ blockchain startups with clearer market context and actionable insights that informed fundraising narratives, tokenomics models, onboarding, and growth planning.
What I learned
Research becomes valuable when it leads to a decision. A strong report should not simply describe the market; it should help a team decide what to position, prioritize, test, or avoid.
Outcomes
- Researched 10+ blockchain startups
- Supported fundraising deck and tokenomics decisions
- Helped identify growth opportunities across teams