Web3 Community
Coinhub Wallet Community Onboarding
A community-led onboarding and support program for a multi-chain Web3 wallet.
Problem
A community-led onboarding and support program for a multi-chain Web3 wallet.
Solution
Built with Strategic Marketing, Telegram, Discord to keep the workflow practical and maintainable.
Impact
Supported a 10,000+ user community
The challenge
Web3 wallet users need fast, reliable answers. When people are handling assets, chains, and unfamiliar features, unclear communication can quickly reduce trust and increase churn.
My role
As Head of Strategic Marketing at Coinhub Wallet, I managed community channels, supported users, and contributed to onboarding and engagement initiatives.
Approach
- Moderated and grew a 10,000+ member user community across Telegram and Discord.
- Provided real-time support and troubleshooting to reduce friction for users.
- Supported onboarding campaigns that introduced users to the wider Web3 ecosystem.
- Maintained safe, policy-aligned community operations by monitoring discussions and enforcing guidelines.
Outcome
The program supported a 10,000+ user community with clearer onboarding, responsive help, and safer community operations designed to strengthen satisfaction and retention.
What I learned
For financial and Web3 products, support is part of marketing. Every helpful answer can strengthen trust, while every confusing interaction can weaken the product’s reputation.
Outcomes
- Supported a 10,000+ user community
- Improved user support and retention experience
- Helped expand onboarding across the Web3 ecosystem